Become a Host Agency for the Learn, Connect & Hire Talent Acquisition Workshop

The only Law Enforcement recruitment workshop of its kind that will teach your agency how to effectively market your agency and acquire top talent using modern technology.

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Join Forces With Outside The Badge And Leverage Cutting-edge Technology to Attract Top Talents for Your Agency

How it Works

You Host

As a host agency for the Learn, Connect & Hire workshop, you gain access to exclusive benefits. Enjoy complimentary seats at each training class, allowing your agency's representatives to learn and grow without incurring any costs.

We Handle Registration

Say goodbye to registration hassles. We take care of all the registration details, from collecting attendee information to providing timely updates and reminders. Focus on preparing for an enriching learning experience while we handle the administrative tasks.

We Advertise

Leave the marketing and promotion to us. As a co-sponsor, Outside The Badge takes charge of advertising the Learn, Connect & Hire program, attracting regional agencies to attend and fostering collaboration among law enforcement professionals.

It's a Win-Win

We believe in mutually beneficial partnerships. By becoming a co-sponsor, we empower your agency to excel in recruitment. Complimentary seats, marketing support, and networking opportunities are just a few ways we help you succeed.

Learn How to Create a Recruitment Strategy that Works for Your Agency

Join us for an engaging workshop where you'll learn how to create a recruitment strategy that truly works for your agency. Gain the knowledge and skills to attract top talent, streamline your hiring process, and build a strong workforce.

Don't miss this opportunity to revolutionize your recruitment efforts and achieve your agency's goals. Book a free consultation today and embark on the path to recruitment success!
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  • Everything You Need to Attract More Applicants to Your Agency, So You Can Close More Career Seekers...
  • Discover effective strategies to boost your agency's visibility and attract a larger pool of qualified applicants.
  • Learn insider tips and techniques to craft compelling job postings that resonate with career seekers and entice them to apply.
  • Gain valuable insights on leveraging digital marketing and AI to reach a wider audience of potential candidates.

Here's why you'll love our Learn, Connect and Hire Talent Acquisition Workshop...

Are you struggling with where to start with your recruitment strategy? 

Most agencies don’t know where to start. Is it Facebook? What about Instagram or twitter? Does attending career fairs even work? Should I hire an expensive videographer to create a recruitment video? And what about posting on job boards?

Let us quiet the noise for you, and reveal what is actually working in 2024.

We will teach you a clear recruitment marketing strategy that will attract qualified applicants and boost enrollments.

With our Learn, Connect and Hire Recruitment Workshop, attendees will learn:

  • A solid foundation for laying out a successful recruitment campaign
  • The 5 main recruitment marketing channels and the fundamentals of each
  • Explore the pros and cons of each channel
  • Select the channels and tactics that make the most sense for your agency
  • Create a marketing strategy that will lead to more visibility and a consistent flow of applications.

 

We will transform your recruitment strategy and help you focus on the recruitment marketing channels that will achieve results.

Here's What You'll Learn in The
Learn, Connect and Hire Workshop:

Day 1

Laying the Foundation of Your Recruitment Strategy

Before you choose specific digital marketing tactics to include in your recruitment strategy, you need to lay a solid foundation.

In Day 1, you’ll to set goals for your recruitment strategy, increase your knowledge of your ideal candidate, and get clear on your brand.

  • Lesson 1: Set Goals for Recruitment Strategy – In Lesson 1, you’ll learn how to set overall goals for your recruitment strategy, improving your ability to execute, track success, and get results.
 
  • Lesson 2: Listen to Your Applicants – In Lesson 2, workshop attendees will learn how to develop an ideal candidate profile (ICP) that will inform their recruiting strategy, increase its effectiveness, and motivate their candidates to act.
 
  • Lesson 3: Get Clear on Your Brand – In Lesson 3, you’ll learn how to clarify your agency brand and what it stands for, so that their recruitment strategy, and the tactics you choose, are powerful and relevant to the brand.

Day 1

Recruitment Channel 1: SEO

Now that we’ve laid the foundation for your recruitment strategy, it’s time to explore the 5 key digital marketing channels for best results. The first channel to explore is SEO.

In Module 2, we’ll look at SEO as a recruitment marketing channel in its own right, focusing on tactics that will have the most impact on your recruitment.

  • Lesson 1: What is SEO and How Is It Used to Recruit? – In Lesson 1, we’ll explore what’s involved in SEO as a recruitment marketing channel so public safety recruiters can benchmark their current capabilities.
 
  • Lesson 2: The Pros and Cons of SEO For Recruitment – In Lesson 2, we’ll discuss the pros and cons of SEO for your agency, helping you determine its place in your recruitment strategy.
 
  • Lesson 3: The Keys to An Effective SEO Strategy – In Lesson 3, we’ll show you how you can assess your ability to execute SEO tactics and identify any additional resources you need for success.

Day 2

Recruitment Channel 2: Content Marketing

Most recruiters find that they can better connect with their prospects and boost applicant submissions by incorporating  content marketing into their overall recruitment strategy.

In Module 3, we’ll teach you the fundamentals of content marketing, so you can determine which tactics you might want to include in you recruitment plan.

  • Lesson 1: What is Content Marketing? – In Lesson 1, you’ll learn the fundamentals of content marketing, so you can assess your current capabilities.
 
  • Lesson 2: The Pros and Cons of Content Marketing – In Lesson 2, we’ll examine the pros and cons of content marketing for your agency, so you can determine its place in your marketing strategy.
 
  • Lesson 3: The Keys to an Effective Content Marketing Strategy – In Lesson 3, workshop attendees will evaluate their ability to execute content marketing tactics and identify any additional resources they need for success.

Day 2

Recruitment Channel 3: Social Media

Social media marketing uses platforms such as Facebook, Instagram, and Twitter to market products/services, increase brand awareness, engage with current customers, and attract new ones. 

In Module 4, we’ll investigate social media marketing as a recruitment channel so you can assess whether or not you should include it in your recruitment strategy.

  • Lesson 1: What is Social Media Marketing?– In Lesson 1, we’ll describe what’s involved in social media marketing as a recruitment channel, so you workshop attendees can assess their current capabilities.
 
  • Lesson 2: The Pros and Cons of Social Media Marketing – In Lesson 2, we’ll throw light on the pros and cons of social media marketing for recruitment purposes, so you can determine if it has a place in your recruitment strategy.
 
  • Lesson 3: The Keys to an Effective Social Media Marketing Strategy – In Lesson 3, attendees will rate their ability to execute social media marketing tactics and identify additional resources they need for success.

Day 2 

Recruitment Channel 4: Email Marketing

A recruiting channel powerhouse if done right, email marketing is closely tied into other channels we’ve explored so far, particularly content marketing.

In Module 5, we’ll examine what’s involved in email marketing, so your attendees can select campaign types and features that would make sense for their ideal prospects.

 
  • Lesson 1: What is Email Marketing? – In Lesson 1, we’ll look at what’s involved in email marketing as a recruitment channel, so attendees can assess their current capabilities.
 
  • Lesson 2: The Pros and Cons of Email Marketing – In Lesson 2, we’ll point out the pros and cons of email marketing for your agency, so you can determine its place in your recruitment strategy.
 
  • Lesson 3: The Keys to an Effective Email Marketing Strategy – In Lesson 3, workshop attendees will consider their ability to execute email marketing tactics and identify the additional resources they need for success.

Day 3 

Leveraging Artificial Intelligence

Welcome to Day 3 of the Learn, Connect, and Hire Workshop for Public Safety Agencies. In today’s session, we will explore the benefits of leveraging artificial intelligence (AI) in your recruitment efforts. AI can significantly enhance your ability to recruit faster, more efficiently, and with greater accuracy. By utilizing AI tools and techniques, you can streamline your recruitment process, identify top candidates, and optimize your resources. Let’s dive into the curriculum for today:

Lesson 1: Understanding AI in Recruitment

  • Overview of AI: Provide a brief introduction to artificial intelligence and its applications in the recruitment industry.
  • AI in Recruitment: Explore how AI technologies, such as machine learning, natural language processing, and predictive analytics, can revolutionize the recruitment process.
  • Benefits of AI in Recruitment: Discuss the advantages of using AI, including time and cost savings, improved candidate matching, enhanced decision-making, and reduced bias.

 

Lesson 2: Implementing AI-Powered Applicant Tracking Systems (ATS)

  • Introduction to AI-Powered ATS: Explain the concept of an applicant tracking system enhanced with AI capabilities and how it can optimize your recruitment workflow.
  • Key Features and Functions: Explore the various AI-powered features of ATS, such as resume parsing, automated screening, candidate ranking, and intelligent search.
  • Selecting an AI-Powered ATS: Provide guidance on evaluating and selecting the right ATS for your agency, considering factors such as scalability, integration capabilities, user-friendliness, and data security

Day 3

Conversational Marketing

Conversational marketing uses tools like SMS, chatbots, and instant messaging to engage applicants, educate prospective candidates, and market your agency’s job opening. 

In Module 6, we’ll discuss conversational marketing as a recruitment channel, so attendees  can assess whether or not they should include it in their recruitment strategy.

  • Lesson 1: What is Conversational Marketing? – In Lesson 1, we’ll describe what’s involved in conversational marketing as a recruitment channel, so attendees can assess whether or not they should include it in their recruiting strategy.
 
  • Lesson 2: The Pros and Cons of Conversational Marketing – In Lesson 2,we’ll weigh the pros and cons of conversational marketing, so attendees can determine if it has a place in their recruitment strategy.
 
  • Lesson 3: The Keys to an Effective Conversational Marketing Strategy – In Lesson 3, attendees will gauge their ability to execute conversational marketing tactics and identify additional resources they need for success.

Day 3

Employer Branding and Candidate Experience

Welcome to Day 4 of the Learn, Connect, and Hire Workshop for Public Safety Agencies. Today, we will focus on the crucial aspects of employer branding and candidate experience. Creating a strong employer brand and delivering a positive candidate experience are essential for attracting and retaining top talent. Let’s explore the curriculum for today:

Lesson 1: Building Your Employer Brand

  • Understanding Employer Branding: Explain the concept of employer branding and its significance in attracting high-quality candidates.
  • Defining Your Agency’s Value Proposition: Guide participants in identifying and articulating their agency’s unique selling points and employer value proposition.
  • Employer Brand Communication: Discuss effective strategies for communicating the agency’s brand to potential candidates through various channels, including social media, career websites, and employee testimonials.

 

Lesson 2: Crafting a Positive Candidate Experience

  • The Importance of Candidate Experience: Highlight the impact of candidate experience on attracting and retaining top talent.
  • Candidate Journey Mapping: Teach participants how to map out the candidate journey, from the initial interaction to the final hiring decision, identifying touchpoints and opportunities for improvement.
  • Enhancing Communication and Engagement: Provide best practices for maintaining regular and transparent communication with candidates, offering timely feedback, and personalizing the recruitment process.

Wrapping Up

Create Your Digital Marketing Strategy

 Now is the time to bring all your recruitment channels and tactics to together!

In Module 7, we’ll have attendees choose the channels and tactics to include in their own, personalized marketing strategy that they can start implementing right away.

About Me

Meet The Founder
E.L. Forestal

With over 20 years of law enforcement, E.L. Forestal has witnessed firsthand the challenges faced by agencies in attracting top talent. Inspired to make a difference, he has developed a proven methodology that empowers agencies to effectively attract more applicants and achieve their recruitment goals.

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Areas of Expertise

  • Recruiting Strategy Development
  • Recruiting Management
  • Recruiting Technology
  • AI Strategy Development
  • Video Marketing for Recruiting
  • Diversity Recruitment and Outreach Strategies
  • Employer Branding
  • Social Media for Recruiting
  • Candidate Experience
  • Advanced Applicant Training
  • Website Audit & Optimization
  • Recruiting process efficiencies and automation

20+

Years of LEO
Experience

Ready to Take the Next Step?

Complete the form below to submit your interest in hosting a recruitment training workshop at your agency.

Any Questions? Call/text us at 765-204-2212

Tell Us About Your Needs and We'll Be In Touch!

About Me

About Me

With over 20 years of law enforcement experience, My journey began as a passionate police officer, driven by a strong desire to serve and protect my community.

Throughout my career, I witnessed firsthand the struggles faced by law enforcement agencies in attracting and retaining qualified candidates.

Determined to make a difference, I transitioned into the role of a police recruiter, where I honed my skills in identifying, engaging, and selecting the best individuals for the job.

During my time as a police recruiter, I recognized the need for a more effective and strategic approach to recruitment.

Leveraging my extensive experience and expertise, I founded Learn, Connect, and Hire—a program designed to equip law enforcement agencies with the knowledge and tools necessary to overcome recruitment challenges.

In addition to my law enforcement background, I am also the creator of Hero Helper AI, an innovative marketing tool that harnesses the power of AI to help agencies attract more qualified applicants.

This cutting-edge technology allows us to reach a wider pool of potential candidates and engage with them in meaningful ways.

I am truly passionate about empowering law enforcement agencies to succeed in their recruitment efforts.

Through our Learn, Connect, and Hire program, I am committed to sharing my knowledge, insights, and proven strategies to help agencies like yours not only attract top talent but also build a strong and dedicated team that will make a lasting impact on their communities.

Together, let’s overcome the recruitment challenges of today’s job market and create a brighter future for your agency.

Sincerely,

E.L. Forestal
Founder, Learn, Connect, and Hire
Creator of Hero Helper AI

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