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Years of LEO

Meet Our Founder

Hi there! I'm E.L. Forestal, and I'm absolutely thrilled to welcome you to Outside The Badge!


As the founder of this site and the creator of Hero Helper AI, one of the most effective AI recruitment tools for public safety agencies, I couldn't be happier that you're here.


Thank you for taking the time to visit our website, and I'm excited to share our story with you.

Our Mission & Vision

Our blog, Outside the Badge, is dedicated to supporting and educating law enforcement professionals, as well as those interested in pursuing a career in the field.

We offer a wealth of valuable resources, including career guidance, recruitment tips, professional development and training, health and wellness support, and community collaboration opportunities.

Our mission is to provide comprehensive support and guidance to individuals within the law enforcement community, helping them thrive in their careers and make a positive impact in their communities.

Struggling To Recruit in The 21st Century?

Let's Help Transform your recruiting Strategy through the power of automation & AI.

Products and Services:

Browse Law Enforcement Jobs

Explore our comprehensive resources and job opening listings to discover exciting career opportunities in law enforcement.

We provide valuable guidance and support to help you find the perfect role that aligns with your passion and skillset.

Post Your Job Opening

Are you a law enforcement agency looking to hire new talent? Post your law enforcement job on our platform and reach a vast pool of qualified candidates. Our job board is specifically tailored to job seekers looking for law enforcement jobs, ensuring that your listing gets the exposure and attention of highly qualified applicants.

Online Prep Courses

Prepare yourself for success in law enforcement with our comprehensive online prep courses.

Gain essential knowledge, sharpen your skills, and boost your confidence with our carefully designed curriculum, covering various aspects of the field, including exams, interviews, and more.

AI Chatbots For LEO Agencies

Imagine a conversational AI chatbot custom-built for your organization that can quickly respond to recruitment inquiries, provide updates on testing dates, collect anonymous tips, point citizens to important resources, and more. With our AI chatbot, the possibilities are endless, allowing you to streamline operations.

Marketing Tools For LEO Agencies

Implement specialized marketing tools like Hero Helper tailored for the public safety sector to effectively promote your organization.

Even out the playing field by adding modern technology to help grow your recruitment.

Recruiting Development Consultant

Elevate your talent acquisition efforts with personalized coaching sessions. Our experienced coaches will provide expert guidance, customized strategies, and ongoing support to help you optimize your recruitment processes and attract more applicants.

Sitewide Advertisement For Visibility

Promote your service/offer on the entire Outside The Badge website with a sponsored post, and/or banner ads with sizes like 728x90, 468x60, 300x250 and more. Don't have any banners? No problem we can design one for you.

Host Talent Acquisition Workshop

Enhance your talent acquisition skills with our immersive training workshop.

Gain valuable insights on ways to implement automation, outreach strategies, and AI to effectively market, and attract qualified applicants to your agency.

Animated Explainer/Recruitment Video

Stop spending thousands on recruiting videos every year in attempt to drum up more applicants for your agency. Instead use animated explainer videos for your job announcements, fitness testing dates, etc. They are more engaging, less costly and attracts more shares on social media

A Little Bit More About Me

Areas of Expertise

I was born in the Caribbean and raised in Miami, Florida. After completing my college degree, I moved to the Midwest where I currently reside with my wife, Tanika, our two children, Destiny and Gabriel, and our furry friend, Cocoa.

My career journey is quite unique, which I believe sets me apart from others in the industry.

Over the last 20+ years, I have served in the law enforcement profession, started a digital marketing agency, launched several successful online businesses, and even owned a restaurant and 2 retail stores.

As someone with 15+ years of digital marketing experience and two years of experience in the recruiting unit, I am the definition of “outside the badge” in terms of my career, lifestyle, and experience. 

Why Outside The Badge?

I created Outside The Badge to make a positive impact on public safety agencies. My mission is to help these agencies improve their recruitment process, address diversity and inclusion issues in the workplace, and support the mental health and wellness of first responders.


At Outside The Badge, we are committed to several core values. These include:

  • Empathy: We are committed to understanding the unique challenges faced by law enforcement agencies and the candidates applying for those positions.
  • Inclusivity: We believe that every individual, regardless of their race, gender, or background, deserves equal opportunities and access to resources.
  • Growth: We are dedicated to continuously learning and evolving our strategies and services to better serve our clients.
  • Excellence: We hold ourselves to a high standard of excellence in everything we do.


AI Recruitment & Marketing Tool

In addition to Outside The Badge, I’ve also developed Hero Helper AI, an innovative marketing tool designed specifically for law enforcement agencies. 

This AI-powered solution allows recruiters to leverage technology and efficiently attract top talent.

Hero Helper AI streamlines various aspects of recruitment marketing, such as content creation, social media management, video marketing, hashtag creation, email marketing, and more.

By automating these mundane tasks, recruiters can focus on building relationships with potential candidates and promoting their organization’s unique value proposition.


Custom AI Chatbot For Public Safety Agencies

As part of our commitment to technological innovation and seamless recruitment processes, we’ve introduced the Hero Helper AI Chatbot

This groundbreaking tool harnesses the power of artificial intelligence to enhance communication and engagement with applicants.

Our Public Safety AI Chatbot is designed to streamline interactions between public safety agencies and potential candidates. 

It serves as an automated virtual assistant, capable of addressing common inquiries, providing real-time updates, and guiding applicants through various stages of the recruitment process.

By leveraging this AI technology, public safety agencies can ensure 24/7 responsiveness, reduce the workload on their human resources teams, and create a more efficient and applicant-friendly recruitment process. 

The chatbot’s ability to provide instant responses and handle multiple inquiries simultaneously significantly improves the applicant experience, fostering a positive perception of the agency.

Applicant Tracking System

Recognizing the significance of utilizing an applicant tracking system, I took the initiative to develop the Perfect Rookie (ATS) – an innovative and comprehensive applicant tracking system for law enforcement agencies.

The Perfect Rookie provides real-time updates on the status of applications, which enables recruiters to monitor the hiring process closely and take corrective action when necessary.

Additionally, the system improves communication between recruiters and applicants as it provides a platform for two-way messaging, enabling recruiters to respond quickly to applicants’ queries.

The Perfect Rookie offers a centralized database that stores all applicant information, making it easy for recruiters to access relevant candidate data and keep track of every stage of the recruitment process.

Our Bigger Vision

My mission is to establish a robust platform that enables agencies to effectively implement and streamline recruitment processes, while simultaneously fostering an inclusive and equitable workplace that prioritizes diversity.

I strongly believe that public safety organizations should be reflective of the communities they serve, as diversity within police ranks can create better relationships between officers and citizens. I’m confident that Outside The Badge is taking steps to make this vision a reality.

Connecting With Us

Thank you for taking the time to get to know me and my brand. Outside The Badge is committed to providing exceptional services to help law enforcement agencies improve their recruitment process, promote diversity and inclusion, and support the mental health and wellness of first responders. I look forward to working with you.

If you have any other questions, email me, find me on Facebook or add @forestal360 on Instagram.

My Four Guiding Principles

I have a few guiding principles to keep myself grounded and focused on the right things. After all, it can be easy to get lost in the day-to-day hustle.

  • 1. Always seek growth and to continue learning. Without continuous learning, there’s no growth or development.
  • 2. Think big, but start small. Your goals may seem daunting or impossible, but breaking them into smaller chunks will help you get there faster and more effectively.
  • 3. Stay humble, but don’t forget your worth. Humbleness is a trait that will take you far in life, but never forget your worth or undermine yourself.
  • 4. Balance work with play. It’s important to invest time and energy into our careers, but it’s equally important to take breaks and enjoy life.


These four principles will help guide my decisions and keep me focused on the things that really matter: growth, development, balance and humility.

Let's Solve Your Recruitment Problems?

Tell Us About Your Needs and We'll Be In Touch!

Banner Advertisement

Banner ads on OutSideTheBadge.com offer:

  • Targeted Audience: Reach over 20k+ law enforcement visitors monthly.
  • Brand Exposure: Boost recognition within the community.
  • Flexibility: Promote products, services, or recruitment initiatives.
  • Cost-Effectiveness: Better return on investment for niche advertising.
  • Banner Creation: Don’t have a banner? We can create one for you!

Speaking Events Best Fit:

  • LEO Academy Graduations
  • Any Public Safety Events
  • Men’s Groups
  • Church Conferences
  • Military Veteran Events
  • At Risk Youth Programs
  • Business Growth Events
  • Recruitment Conferences
  • AI Implementation Strategy
  • Online Marketing Events

About Me

Speaking Events Best Fit:

  • LEO Academy Graduations
  • Any Public Safety Events
  • Men’s Groups
  • Church Conferences
  • Military Veteran Events
  • At Risk Youth Programs
  • Business Growth Events
  • Recruitment Conferences
  • AI Implementation Strategy
  • Online Marketing Events

With an unparalleled charisma and a captivating stage presence, EL Forestal, the founder and creator of  Hero Helper AI,  has the ability to captivate audiences and leave a lasting impact. Drawing upon his immigrant upbringing, law enforcement background and expertise in AI automation, strategic recruiting growth & business development, EL Forestal delivers powerful messages that resonate with both personal and professional aspirations. 

During his keynote address, EL Forestal will delve into the depths of motivation, sharing valuable insights and practical strategies to unlock hidden potential and drive success. He will inspire attendees to break through barriers, overcome challenges, and reach new heights in their lives.

EL’s unique perspective and experience make him the perfect keynote speaker for your event. With over 20 years of experience in law enforcement, EL has seen it all. He has a deep understanding of the challenges law enforcement professionals face daily and knows how to motivate and inspire them to overcome those obstacles.

Whether you are a law enforcement professional seeking to excel in talent acquisition or a leader looking to inspire your team, EL Forestal’s keynote speech is a must-attend event. Prepare to be energized, motivated, and empowered as EL Forestal imparts his wisdom and passion to ignite the fire within.