Looking to create a recruitment video for your law enforcement agency?

We can help you develop, create, and produce an engaging and highly attractive video that will help you attract a diverse candidate pool.

Benefits of a Recruitment Video:

We stick to tried and true strategies that we know will help boost and diversify your recruiting efforts

Showcase Agency

Videos are a great way to show off your agency and what it has to offer potential recruits

Highlight Officers

They can help humanize your agency and officers, making it more appealing to potential recruits

Wider Audience

Videos can be used to reach a wider audience, increasing the pool of potential candidates

Book a Call to Get a Custom Recruiting Video Strategy

Are you a law enforcement agency looking to create an engaging video that will attract more applicants?

We’re good at storytelling and we know how to craft an engaging, highly informative recruiting video that will attract a more diverse applicant pool.

Our videos are designed for maximum impact on your target audience. We will tell your story in a way that is compelling, memorable, and authentic.

We want people who see your agency’s recruitment videos to be inspired by what they see and motivated to apply.

You can have peace of mind knowing that we’ll take care of all the heavy from start to finish – including writing scripts, shooting footage, editing it into one cohesive video, and delivering it on time.

We’re not just about making videos – we also provide consulting services and training on how to attract a more diverse applicant pool.

Let us take care of all your video needs so you can focus on what matters most – hiring the right people for your department.

We’re not just video-makers for law enforcement agencies, we are relationship builders.

Benefits of hiring Outside The Badge to shoot your recruitment video:

  • Bring new life to your recruiting campaign
  • Appeal to a wider, more diverse candidate pool
  • Promote your agency as an attractive workplace for top talent
  • Brand awareness improves reputation/trustworthiness in the community
  • Instantly boosts candidate interest and engagement
  • Captivate your audience with superb storytelling
  • We take care of everything, from filming to editing and delivering
  • Expand your recruiting pool in ways you never thought possible
  • Increase your law enforcement agency’s visibility and reach on social media

Our creative team works with your vision from start to finish, from script development all the way through production.

The importance of having a good law enforcement recruiting video

The importance of having a good law enforcement recruiting video can’t be stressed enough.

As thousands of great law enforcement applicants are looking for the right agency to apply to, they are doing research based on what they see and read about your department.

While some people will go as far as contacting current employees online to get information about your department, most applicants base their decision to apply on your department’s website.

What they see about you online will help them decide if it is the right agency for them or not.

Many departments are putting their recruiting videos to work by making sure these videos tell a positive story that can be shared on social media sites, which has become one of the most popular ways people are finding new jobs.

The End Goal of a Compelling Recruitment Video

The goal of recruiting video is to help the applicant see themselves as part of your team.

They will look at what you have to offer them, the pay, benefits, and job description, but they also want to know if you are hiring people like them?

Are you interested in hiring someone who will be a good fit for your department and the community as well?

You also want them to see that you take care of your employees, as this will show them that they are appreciated and their work matters.

All these things need to be addressed in your recruitment video so applicants can visualize themselves working at your agency.

How to make a good law enforcement recruiting video?

One of the most important things about your recruitment video is that you need to hire a professional videographer who can capture the essence of your agency.

It’s not just about good equipment, but it’s also about finding someone who understands what makes a compelling story and how to convey that in their work.

Professional video production will help set your recruitment videos apart from other online job postings.

Your law enforcement recruiting video should show off the agency in the best way possible, to make them want to come work at your agency.

Don’t try doing it yourself, leave that up to a professional videographer who can produce compelling stories that will have applicants coming back for more.

What a Recruitment Video Should Contain

When you’re planning out your recruitment video, it’s important to think about what you want to include.

Keep in mind that this is a teaser for applicants and that they will want to know more about what you have to offer, so make sure your video is done right.

Some of the things you can include in your law enforcement recruiting video:

-The history and tradition of your agency

-Your department’s philosophy and values

-The various divisions and units (this is an opportunity to show applicants which division/unit interests them the most)

-Highlight diversity in your department: The various types of officers that work in your agency (male/female, different races and ethnicities)

-What you offer current employees to make them stay (benefits, work-life balance, career progression)

-Community outreach and events (this is a great opportunity to shine a positive light on your agency as well as show applicants how they can make a positive impact in their communities)

What happens at the end of the recruitment video?

At the end of your recruitment video, you should give them a call to action, letting them know what they need to do next in order to apply (e.i. JoinMMPD.com).

This may include information on how and where to apply or upcoming testing dates and times, but you also want them to know about upcoming events that they can join.

If you have a regional or statewide recruiting video, make sure to include everything your applicants need to know about the hiring process so they don’t have any questions when they apply.

It’s important to remember that your recruitment video is very powerful and that it can help set you apart from your competition.

In these videos, applicants have the chance to see what life is like at your agency and they let you tell a story about why people should join your team.

Police Recruitment Video Tips and Ideas

-It’s important to show diversity in your law enforcement recruiting video. Show that you welcome people from all backgrounds.

-When filming, make sure to get a lot of different shots, including close-ups and wide angles, to make it interesting.

-Your law enforcement recruiting video should be professional and the lighting should be good.

-You want the video to be as professional as possible.

-You need to show applicants how they too can join your team and give them an idea of what it’s like to work at your agency.

-While you want to include a lot of different shots and scenes, make sure that the video isn’t too long.

-Make sure each scene has a clear purpose.

-Rehearse before filming your recruitment video so you can keep it as professional as possible. If this is not possible, just run through the script in your head and it will turn out in the end.

-You want to include some training in your recruitment video because not only does this show applicants what you have to offer, but also shows them that they’ll be well trained when hired.

Properly Using Social Media to Promote your Recruiting Video

A great way of promoting your law enforcement recruiting video is by using social media.

Make sure to maximize your video’s exposure by sharing it on Facebook, Twitter, and LinkedIn.

If you’re using YouTube, make sure to set up an account and include the call-to-action at the end of your video (e.i. JoinMMPD.com), but don’t forget about hashtags (#).

You can also use certain features on YouTube to make it more interactive, such as annotations. Using these can encourage viewers to interact with your video, making them even more effective.

Another thing you can do is optimize your video for search, which will help get viewers to find your recruitment video.

L.E. Agencies That Can Benefit From a Recruitment Video

All law enforcement agencies can benefit from making a recruitment video.

Even smaller community police departments that don’t get a lot of applicants can benefit from making a recruiting video.

It’s important to show your agency in the best light possible, which is exactly what a recruitment video does.

After your police recruiting video goes live, make sure to share it with as many people as you can (e.i. current employees, city officials, community members).

Here are some agencies that can benefit from a recruitment video:

  • – Local police departments
  • – County sheriff’s offices
  • – State police departments
  • – Department of corrections
  • – Federal law enforcement agencies (e.g. FBI, DEA, Secret Service)
  • – Transportation Authority police
  • – University police departments
  • – Port authorities
  • – Transit authorities
  • Highway patrol units
  • – EMS dispatch centers
  • – Animal control officers
  • – Security and private investigation companies (e.g. security guards)
  • – Sheriff’s deputy training academies
  • – Security guard organizations
  • – Correctional facilities (e.g. local jails, state prisons)
  • – National Park Police
  • – Forest Service workers
  • – Customs and Border Patrol officers
  • – Railroad police
  • – Airport police
  • – Entertainment companies
  • – Investigative agencies (e.g. private investigators)
  • – Private security firms (e.g. security guards)
  • – Public transportation companies (e.g. trains, subways, ferries)
  • – Utility companies
  • – Armored car companies
  • – Investigative agencies (e.g. private investigators)

In conclusion…

Your law enforcement recruiting video should be an extension of your online presence and should reflect who you are as an agency.

Make sure to set up a YouTube channel for your recruitment videos because they’ll get more exposure there.

These kinds of videos showcase your agency, and they help set you apart from your competitors.

They really help applicants decide whether or not they want to join your agency and they can show them why they should choose you as an employer.

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