How To Attract Diversity to Your Police Agency in 2023

picture of 2 diverse police officers

Why Diversity is Important in Law Enforcement Agencies

Diversity is critical to law enforcement agencies, as it promotes better communication, understanding, and trust with the community they serve.

A diverse workforce brings different skills, perspectives, and experiences, which can help build stronger relationships and better outcomes in the line of duty.

To recruit a diverse range of applicants, police departments need to implement effective strategies that appeal to candidates from diverse backgrounds.

Here are 9 of the best methods to recruit diversity in your police agency.

Use Hero Helper AI for Designing Culturally Specific Marketing Materials

Using Hero Helper AI can assist you in designing culturally specific marketing materials that are inclusive and grounded in a deeper understanding of diverse cultures, demographics, and communities.

By creating marketing materials that resonate with diverse communities, you can increase the probability of attracting a wider range of mission-driven police recruits.

Check out: 5 Books Worth Reading For Police Recruiters

Hire the Right Recruiter with the Right Skill Set

Hiring the right recruiter with the right skill set is essential to attract diverse applicants. The recruiter’s job is to share the agency’s mission and act as a representative to the community it serves.

The recruiter must be knowledgeable, approachable, and respect the diversity of the candidates they are recruiting.

Implement the Use of Automation

The hiring process can be lengthy, and many candidates may feel anxious about the application status, resulting in them losing interest.

Implementing the use of automation to keep candidates informed every step of the way can help ease their stress and increase their engagement throughout the process.

Follow-Up and Keep Applicants Informed

Ensuring to follow up and keep applicants informed of important dates, including exam dates, physical fitness tests, and interviews, can show transparency and care for the candidates.

Setting clear expectations and providing frequent updates can help reduce anxiety and improve communication.

Attend Community Events

Community events, both big and small, provide a great opportunity to connect with diverse populations and improve trust between the agency and the community.

Attending different community events that celebrate heritage, culture, and diversity, can be a powerful way to introduce the department’s mission, create dialogue, and learn about the concerns of different communities.

Be Creative in Outreach

Get creative with outreach! For example, creating virtual recruitment campaigns that target diverse communities and utilizing social media to connect with potential candidates.

Creating personal recruitment videos with current police officers sharing their personal stories can be another way to engage with potential candidates.

Pivot When Necessary

Despite your best efforts, there may be times where recruitment attempts do not yield the desired results. Taking the time to evaluate what worked, what didn’t, and how to improve is essential.

Sometimes, pivoting and exploring other recruitment strategies can help solve recruitment challenges.

Implement Applicant Tracking System (ATS)

An Applicant Tracking System (ATS), such as Perfect Rookie, can be a great addition to your recruitment toolkit.

An ATS can simplify hiring-specific tasks, such as screening, scheduling and feedback, and provides candidates with a seamless application process.

Besides, it can also help with diversity metrics management, candidate tracking, and compliance to provide fair and equal opportunities to all candidates.

Utilizing an ATS not only streamlines the hiring process but also provides insights into the strengths and weaknesses of recruitment efforts.

Incorporating an ATS can help attract a more diverse group of applicants and elevate your efforts towards creating the ideal team.

Foster an Environment of Inclusivity and Belonging

Fostering a culture of inclusion and belonging is crucial to the recruitment and retention of a diverse workforce.

To attract a diverse range of applicants, law enforcement agencies need to show that they are committed to diversity, equity, and inclusion (DEI) at all stages of the recruitment process.

This includes addressing unconscious bias in hiring processes, providing diversity training for all members of the department, and creating an inclusive workplace culture that supports the success and well-being of all employees.

Creating a welcoming and supportive environment where everyone feels valued and respected can help increase diversity in your workforce and improve retention rates of diverse employees.

By prioritizing DEI efforts, agencies can attract a diverse range of applicants and promote a working environment that celebrates and values diversity.


In conclusion, recruiting a diverse workforce is crucial for law enforcement agencies to effectively serve and represent the communities they work with.

By implementing the strategies mentioned above, including utilizing Hero Helper AI for designing culturally specific marketing materials, hiring the right recruiter and utilizing an Applicant Tracking System, implementing automation processes, attending community events, using creative outreach techniques, fostering a culture of inclusion and belonging, and being ready to pivot recruitment strategies when necessary, agencies can create a strong and diverse team of officers who represent their community.

Bear in mind that creating a diverse workforce is an ongoing endeavor, and it requires a commitment to DEI efforts at all stages of the recruitment process.

A diverse and inclusive department can foster stronger relationships with the community they serve, lead to better outcomes, and create a positive impact on society.

FAQ questions about recruiting diversity in law enforcement

What does promoting diversity in law enforcement mean?

Promoting diversity within law enforcement means creating an inclusive and welcoming environment that attracts and retains diverse candidates with the right skills, training, and experience.

Why is diversity important in law enforcement?

Diversity is important in law enforcement as it helps build trust and credibility between law enforcement and communities.

A diverse workforce brings a variety of perspectives, experiences, and skill sets, which can contribute to better outcomes in the line of duty.

How can law enforcement agencies attract diverse candidates?

Law enforcement agencies can attract diverse candidates by utilizing a range of strategies, including developing culturally-specific recruitment materials, using social media, attending community events, implementing automation, and hiring recruiters with the right skill set.

What are the benefits of hiring a diverse workforce?

A diverse workforce can bring a range of benefits to the agency and the community it serves, including increased understanding and trust with the community, better communication, and the ability to handle diverse situations with sensitivity and respect.

How do you create an inclusive culture in law enforcement?

Creating an inclusive culture in law enforcement involves providing diversity training, implementing fair and equitable policies and procedures, and creating an environment that values and respects individual differences.

When recruiting for diversity, is it important to lower hiring standards?

No, lowering hiring standards to prioritize diversity is not the solution. Agencies must ensure that each candidate meets the organization’s relevant qualifications, standards, and procedures.

How can law enforcement agencies evaluate their diversity and inclusion efforts?

Law enforcement agencies can evaluate their diversity and inclusion efforts by setting benchmarks and tracking measurable objectives, such as the percentage of employees from diverse backgrounds and the number of diversity-related training programs offered.

What role should community involvement hold in recruiting diverse candidates?

Community involvement should play a significant role in recruiting diverse candidates. This can be achieved by organizing events in culturally-diverse neighborhoods, skills workshops, and open dialogues with representatives from diverse communities.

What obstacles are commonly encountered by law enforcement agencies in their efforts to recruit diverse candidates?

Law enforcement agencies may face a range of obstacles when trying to recruit diverse candidates.

These could include the lack of trust in law enforcement within certain communities, a limited pool of candidates from diverse backgrounds applying, and budget and resource constraints that may hinder recruitment efforts.